Our brands
autonomous
The SEE Group supports the development of each of its brands: Saelen, Guillebert, TS Industrie and Schliesing, enabling them to fully assert their positioning in their market , while benefiting from the strength , expertise and synergies of a structured group .
This organization is based on an essential balance: preserving the identity , know-how and autonomy of each brand.
Each entity thus retains its own commercial dynamics , its research and development department, its marketing strategy , its production lines , as well as its dedicated support teams .
This operational autonomy allows each brand to respond precisely to the expectations of its customers .
It also guarantees a high level of responsiveness in project monitoring and continuous innovation .
commercial support and after-sales service .
FRANCE - SINCE 1880
Founded in 1880 by Victor Saelen, the brand is the group’s historic cornerstone. Originally a manufacturer of agricultural machinery, Saelen turned its attention to landscaping in 1960 and began producing branch shredders in 1986. In 1999, it revolutionised the market with the patented Rotor Mixte™, thereby inventing the concept of multi-purpose shredders, and the electric shredder in 2021. The brand is constantly evolving to ensure its users achieve the best possible results. To meet the diverse needs of the market, Saelen also distributes six exclusive partner brands: Canycom, Eliet, Redexim, Snowex, Solo, and Walker.
FRANCE - SINCE 1923
Founded in 1923, Guillebert is now established as the leading French supplier of professional tools and equipment for the landscaping sector. With a century of experience behind it, the brand supports landscapers, tree surgeons, local authorities, golf courses, ESATs and demanding professionals on a daily basis, offering a comprehensive range of over 7,000 products in its catalogue. Guillebert covers all on-site requirements: personal protective equipment, hand tools, pruning equipment, watering solutions, signage and professional accessories. Its strength also lies in its close proximity to the field, with its stores in Fresnes and Ronchin.
GERMANY - KEMPEN
TS Industrie was formed in 2009 following the merger of the German manufacturer Tünnissen, founded in 1985, and Saelen, and is part of a European industrial movement dedicated to professional shredders. The brand develops and manufactures robust, high-performance machines tailored to the needs of professionals in the landscaping, tree pruning, local authority and specialist sectors. Its ambition is clear: to become a European benchmark in the professional shredding market, drawing on recognised technical expertise and a strong capacity for innovation. Operating in the German market and internationally, TS Industrie retains its industrial identity and close customer focus.
GERMANY - HIGH-END
Acquired by the SEE Group in 2017, Schliesing is the leading brand of high-end professional wood chippers on the European market. Renowned for its manufacturing standards, robustness and high-quality finish, the brand holds a premium position amongst foresters, professional tree surgeons, specialist landscapers and heavy-duty users. Each shredder is made to order, offering a high degree of customisation and a wide range of options to tailor the machine precisely to the customer’s needs, working environment and operational requirements. This bespoke approach reflects the brand’s DNA: industrial quality, reliability, performance and durability.
